Case Studies

Case Studies

Real clients. Real results. Here’s how we’ve helped founders transform their brands, their operations, and their trajectory — not just in metrics, but in momentum.

360 Trades

Challenge: 360 Trades had grown rapidly through referrals and hustle, but cracks were showing. Quoting was manual and inconsistent. Leads came in but follow-up was sporadic. Their site didn’t reflect their scale, and their brand lacked cohesion. The team was working hard — but without systems, growth felt chaotic.

What We Did:

  • Ran a full brand and systems audit to uncover process gaps and messaging disconnects.
  • Designed a new website that made each trade division visible and accessible, with conversion-focused UX design.
  • Built an automated CRM pipeline to capture leads, assign jobs, deliver quotes, and send reminders — reducing admin load drastically.
  • Produced content showing real projects, on-site professionalism, and team pride — positioned them as not just tradespeople, but partners.
  • Integrated dashboarding tools so the leadership team could track what mattered: quote volume, close rates, project value, and crew utilisation.

Result: 360 Trades became a category leader in their local area — cutting admin hours by 70%, increasing quote-to-close rates, and doubling high-value inbound jobs.

World Fitness Australia

Challenge: As World Fitness Australia scaled its product catalogue and ad spend, cracks started to show. Meta ad performance was dropping. The online experience was fragmented. Customers bounced between product pages without context. And stock mismatches between ad sets and inventory created frustration. They needed structure — fast.

What We Did:

  • Conducted a full-funnel performance review, identifying gaps from ad creative to post-purchase sequences.
  • Rebuilt paid strategy from scratch — fresh campaign structures, revised targeting, and ad creative anchored in buyer psychology.
  • Collaborated with their internal and retail teams to unify positioning across DTC and retail — building trust and consistency.
  • Established a monthly creative cadence: planned shoots, briefed UGC creators, and generated weekly performance insights.
  • Developed high-performing landing pages tailored to customer types — beginners, home gym builders, and competitive athletes.
  • Segmented Klaviyo flows by product category, behaviour, and engagement level to bring in consistent retention revenue.

Result: Within 90 days, revenue jumped 42%, returning ad efficiency to 4.2x ROAS while reducing team overwhelm through automation and clear creative cadence.

Aulieude

Challenge: Aulieude launched with a bold vision and artistic identity. But turning a strong aesthetic into a repeatable business engine wasn’t easy. The site needed better UX. Inventory drops were inconsistent. And although the brand had energy, there was no rhythm between content, email, and product launch flow.

What We Did:

  • Built a Shopify storefront focused on seamless customer experience, with intuitive collections and mobile-first design.
  • Installed a pre-launch campaign system: teaser content, waitlists, and email sequences that generated demand before drops.
  • Developed a quarterly content strategy with monthly shoots to match collection themes — supported by editorial-style visual storytelling.
  • Created Airtable dashboards to manage influencer outreach, partnerships, and UGC licensing workflows.
  • Set up Klaviyo flows for every stage of the customer lifecycle — first-time buyer, repeat, and high-value loyalist — driving retention through resonance.

Result: Aulieude tripled DTC revenue within six months and now runs a sustainable, scalable creative/eCom engine backed by smart systems.