Hands-on experience across construction, ecommerce and specialist retail, with work spanning production CRM integrations, custom storefronts, operational tools and creative assets.
Each one starts from a real problem in the business and ends with something the team can use.
Make recurring work easier to manage. I map processes and build focused tools for reporting, document review, recommendations and approvals.
See the detail → / 02Connect opportunities, contacts and next actions. I configure CRM workflows, clean and map data, connect systems, and build useful reporting.
See the detail → / 03Improve the systems behind your store. My work covers Shopify websites, product catalogues, stock planning, purchase-order tools and customer-service workflows.
See the detail → / 04Build a tool around the way your business works. Internal portals, dashboards, calculators, product finders and focused digital applications.
See the detail → / 05Understand performance and prepare stronger marketing. Ecommerce diagnostics, advertising reviews, product copy, short-form video edits and creative variations.
See the detail →Client names are kept private. Each project shows its actual delivery status, not a polished version of it.
A tender-intelligence application that brings opportunity intake, source evidence, scoring and director decisions into one structured workflow, with approved pursuits handed straight into CRM.
Operational tools built inside the ecommerce business I run: trading performance, stock cover, reorder preparation, supplier purchase orders and customer care, reviewed in one place.
A native Shopify storefront with a structured catalogue, model comparison, a property finder, manuals and buying guides for a specialist equipment retailer.
My strongest experience is in construction, fashion ecommerce and specialist retail. Projects also cover home improvement, outdoor equipment, automotive coatings, supplier operations and fulfilment.
Opportunity qualification, tender documents, CRM and sales follow-up.
Reporting, stock, purchasing, customer care and creative.
Storefronts, buying tools and connected enquiry flows.
Identify the problem, the people involved and the systems already in use.
Agree the scope, expected behaviour and how the result will be checked.
Develop the tool or workflow and connect the required data and platforms.
Check real use cases, document the process and help the team use the result.
Refine the system as the business and its priorities change.
I'm Freddy Seoud. My work combines running a business with designing and building the systems behind it. I work across sales, stock, customer service, finance and marketing, and use that operating context to build tools people can put to work.
Engagements can include discovery, implementation, integration, documentation and ongoing improvement.
Tell me where the work gets stuck, which systems you use and what a better result would look like.